About Us

About Us

What everybody ought to know ... about this property brokerage company

The story of Allworth real estate is a story of confident and trust. From its beginning in the Historic City of Malacca in 1994 by a group of Malaccan-born Malaysians, Allworth real estate has progressed into a leading property brokerage and advisory expert.

At Allworth real estate, the concept of property transaction is more than just bricks and mortar. For some people, it could be the most important decisions that they have to make in their life whilst for some it could be a corporate exercise. We focus on delivering results and superior customer service regardless of the size of the assignment.

So, whether it's a domestic or corporate assignment, Allworth real estate applies insight, experience, intelligence, and resources to help our clients make decisive decisions. The concept of free flow of information, honest and trustworthy appraisals and consistent communication has been our culture since inception.

Being the first real estate agency in Malaysia to be accorded with the coveted and prestigious MS ISO9001 by SIRIM speaks of the company's commitment to quality management system in sales and marketing of real estate services as well as project marketing.

Our Logo embodies the company's value and commitment to you ...

The green color that you see in our logo signifies our involvement with Mother Nature, earth. The three Chinese calligraphy strokes in royal yellow entrenches our commitment for excellence and to positive change for the benefit of our clients. The upward motion of these strokes illustrates the strong tri-parte relationship formed between the Landlord/Seller, us and the Buyer/Tenant resulting in a win-win situation for all parties. White sends the message that our partnerships with our clients are based on three very important tenets in business - trust, sincerity and transparency.

Our Mission Statement

“To enhance property owners' value by being a premier realtor committed to providing a comprehensive range of realty services that meet customer needs and represent total quality service.”

Our Company Structure

Colleagues - variety, the spice of life (only with the right mix)

There is a good mix of people working behind at Allworth real estate. We have colleagues, who graduated in fields of life sciences, public management, estate management, marketing management, and economics joining us.

At Allworth real estate, the support unit comprises:
  • Business Infrastructure Unit - handles all corporate development matters;
  • Quality Assurance Unit - ensures all documents and procedures complies with the agreed standards ( we adopt the MS ISO 9001 Standard);
  • Marketing Unit - implements agreed strategic marketing policies;
  • Systems & Operations Unit - manages the company's internal administration;
  • Finance Unit - handles the client's account and the company's finances;
  • Sales Unit (commonly known as REN - Real Estate Negotiators) - they are the deal makers between the parties. Our team of Real Estate Negotiators are full time sales personnel registered with the Board of Valuers, Appraisers and Estate Agents, Malaysia as Registered Real Estate Negotiator or REN. They have all undergone strict training conducted by the Board. Our team of REN have been practicing team approach since inception. When a client lists a property with the company or to source a property for you, you are not dealing with a sole REN but with the entire team. Thus, you have the advantage of a team of well-trained REN providing the finest available resources and expertise to serve your needs.

Our senior management team is responsible for ensuring that our operations, services and standards reflect the tenets of the company.
Managing Director
Ong Goon Hong

He was instrumental in the setting up of the company in 1994 and currently defines and drives Allworth real estate's strategic business development with particular emphasis on customer care and development.

He spearheaded the company to be the first real estate agency in Malaysia to be accorded with the coveted MS ISO 9001 quality system for the scope of real estate sale/marketing and project marketing.

Mr. Ong is a registered estate agent with the Board of Valuers, Appraisers, Estate Agent & Property Manager, Malaysia. He is a member of the Malaysia Institute of Estate Agents(MIEA) and an Associate Member of the Australia Property Institute which has reciprocal membership with the Royal Institute of Chartered Surveyors, United Kingdom. He holds a MBA from the University of Strathclye, Scotland and another from the University of Western Sydney, Australia specialising in real estate. He has been the Honorary Achiever to the Real Estate & Housing Developers' Association (REHDA) Malaysia.

Executive Director
Lloyd Ong

Lloyd Ong joined Allworth real estate in 1996 and was made the Executive Director in year 1998. Mr. Lloyd has developed considerable experience and knowledge through working with some of Malaysia's largest property holding institutions, being actively involved in providing strategic property advice and being particularly adept at identifying areas to maximise property returns and values. He has consistently demonstrated a talent for attracting some of the best qualified personnel to work with him and is recognized by our clients for creating a strong and stable team. He has played a major role in many of the exclusive projects that were undertaken by the company.

He holds a BA (Hons.) from the University of Science, Malaysia and a registered estate agent with the Board of Valuers, Appraisers, Estate Agent & Property Manager, Malaysia. He is also a member of the Malaysia Institute of Estate Agents (MIEA).